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MaryAnne Bobrow, CAE, CMP, CMM frequently speaks at association and hospitality industry meetings and offers training and development services in a variety of general areas, including:

  • Association Management
    • Effective Use of Dashboards
    • Leadership Development 
  • Board Orientation
  • Finance
    • Budgeting
  • Strategic Planning
    • Facilitation
    • Business Planning
  • Social Media for Associations
    • How, when and how much to use
    • Getting started

Recent/Upcoming Presentations

June 16, 2010:  It's More Than Fun & Games - Social Media as a Marketing Tool to Increase Meeting Attendance, Co-presentation with Cris Canning, CMP, Affordable Meetings West, Long Beach, CA 

May 3, 2010:  Pitching for Buisness:  MILOites Get Social Media Savvy, MILO, Mandalay Bay Learning Center, Las Vegas, NV 

April 14, 2010:  Fiefdoms, Turf Wars, and Silos:  Diagnosis, Treatment, and Prevention, Co-presentation with Mark Alcorn, Esq., CalSAE Annual Conference, Long Beach, CA

February 22, 2010:  Budget Meltdown:  The Organization's Future at Risk, MeetDifferent/Meeting Professionals International, Moon Palace, Cancun, Mexico

University Degree and Certificate Program Classes

Spring, Summer and Fall Semesters:  Trade Show Operations, 15-week semester, distance education class in University of Las Vegas, Nevada hospitality degree program.

July 13-14, 2010:  Risk Management, Legal and Ethical Standards, 12-hour/2-day meeting certificate program class, CSUS College of Continuing Education

July 15, 2010:  Event Budgeting, 8-hour meeting certificate program class, CSUS College of Continuing Education

Other Presentations (industry presentations/private client presentations)

  • Association Primer
  • Board Orientation
  • Certification Programs:  What, Where, and How Much 
  • Chapter Consensus Building 
  • Effective Meetings Made Easy 
  • Strategic Planning
  • Strategic Planning with 7 Measurers of Success integration
  • The Mask of Strategy:  Coping with Adversity
  • Convention Wisdom:  Increasing Value, Attendance, and Revenue in Any Economy, Event Solutions/Catersource, 2009 
  • Creating a Remarkable Vision for Your Association, Professional Education Conference/Meeting Professionals International, 2008 
  • Creating Strategic Management Advantage Through Financial Proficiency (aka Success by the Numbers), ASAE 2008
  • Ensuring a Well-Attended Event:  How to Identify and Attract the Right Audience to Your Meetings
  • Get Out of Jail Free:  Using ZOPA and BATNA in Contract Negotiations, Sacramento Chapter, SGMP Annual Conference, 2008  
  • Succession Planning:  The One-Ton Gorilla, International Association for Exhibition and Events, 2007 
  • The Annual Meeting as a Measure of Success, American Society of Association Executives, 2008
  • Twitter, Tweet, Wiki, Whaaa?  Fast and Free Social Media Tools for Your Association, CalSAE Annual Conference 2009 (panel moderator) 
  • Using the 7 Measures of success to Assess Your Annual Meeting - American Water Works Association, 2008
  • You Can Always Get What You Want:  Advanced Negotiation Strategies, Event Solutions/Catersource, 2009 
  • You Cannot Bypass Finance on the Way to Strategic (aka Success by the Numbers), International Association for Exhibitions and Events, 2007
Bobrow and Associates 6060 Sunrise Vista Drive, Suite 1300 Citrus Heights, CA 95610
Phone: (916) 722-8168 Fax: (916) 722-8149 Email: info@bobrowassociates.com