At the core of any organization is its members.
While membership growth depends on many factors, including
those outside the association's direct control (economy, state of the industry,
governmental regulation), an effectively administered membership program can
keep an association on the path to quality growth.
Bobrow & Associates takes appropriate steps to
maximize both membership growth potential and membership retention. We
promptly respond to requests for membership information, develop prospective
member lists, and create membership recruitment and retention campaigns.
Key Services
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Manage membership database
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Process membership applications
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Prepare and mail dues renewal
notices to current membership
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Develop membership recruitment
packages for prospective members
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Initiate and manage membership
recruitment and retention programs
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Produce membership directory
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Develop new member welcome kits
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Create membership recognition
programs
Capabilities
Responsive is key
to getting and keeping members. Members, be they individual or corporate, have
many alternatives in choosing which associations to join. Excellence in
customer (member) service and relationship building will ensure that your
association is their association of choice.
Bobrow &
Associates believes that the members of the association are the heart of its
being. In order to maintain and grow the association, concerted efforts must be
made to ensure that strategies are implemented to not only retain existing
members but recruit new ones as well.
Bobrow &
Associate’s experience in membership development encompasses organizations whose
membership rolls consist of individuals only, or a mix of individual and
corporate/business members. While development approaches are different
depending on the mix of membership, at the nucleus of any development program is
the skill to assess the needs and wants of the members, and then use strategies
to retain existing members while attracting new ones.
Members
join organizations because doing so fulfills some inner need. Recognition of
those needs, prompt and courteous responses to individual requests and otherwise
making each individual member feel they are a vital part of the association are
all essential to a healthy and growing membership.
Bobrow &
Associates considers the association’s database to be a crucial element of the
organization’s institutional memory. Maintaining up-to-date and well-designed
databases not only ensures timely and cost-effective delivery of materials to
members but also enables the association to better understand the demographics
of its membership.
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